UNDERSTANDING STUDENT PERCEPTIONS OF CLIMATE CHANGE THROUGH VIDEO-BASED EDUCATION: A QUALITATIVE ANALYSIS

Mohammed Irfan  Basheer; Shivaswamy M S

Authors

Mohammed Irfan Basheer Post Graduate, Department of Community Medicine, JNMC, KAHER, Belagavi, India
Shivaswamy M S Professor, Department of Community Medicine, JNMC, KAHER, Belagavi, India

Keywords:

Climate education, Qualitative research, Video-based learning

Abstract

Exploring undergraduate students' perceptions and behavioural changes following a video-based educational intervention on climate change is a novel concept. Using qualitative thematic analysis, this study uncovered key insights into students’ evolving attitudes and engagement with sustainable practices. A thematic analysis was conducted using NVivo software, and a word cloud was used to visualize recurring themes.

The study identified three primary themes: increased awareness, behavioural change and empowerment and advocacy. Students demonstrated a more comprehensive understanding of human-induced climate change,

with post-intervention responses showing greater recognition of its causes and consequences. Participants also expressed increased motivation to adopt sustainable habits, such as reducing plastic use and participating in advocacy efforts. Limitations of the study included potential response bias, short-term evaluation, and a geographically limited sample. Findings emphasize the need for interactive and experiential learning methodologies to cultivate climate-conscious behaviours among youth. The findings reinforce the effectiveness of video-based education in fostering environmental awareness and advocacy, suggesting its potential integration into formal education systems.

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